Levi’s CEO ‘freezes’ his jeans

Levi’s CEO ‘freezes’ his jeans

SAVES TIME ON LAUNDRY: Don't worry about washing your jeans, the CEO of Levi Strauss says. Photo: YouTube

A video of Levi’s CEO Chip Bergh speaking at Fortune magazine’s Brainstorm Green conference is making headlines after it featured his comments on the company’s efforts to be more environmentally friendly, as well his advice to not wash your jeans. Levi’s has previously suggested people place their jeans in the freezer overnight to get rid of any bacteria, and said throwing them for a quick spin in the dryer will help them retain their shape, without fading.

Recent Headlines

in Entertainment, Lifestyle

Oh no! We might be facing a pumpkin shortage by Thanksgiving


An unusually wet June has cut yields of the autumn favorite by about half.

in Entertainment

We’ve reached the ‘future’ as it was envisioned in ‘Back To The Future’


We're still waiting on those flying cars ... but almost everything else was predicted in the '80s film franchise has come close to being true.

in Music

Go to rock ‘n’ roll camp with Tony Iommi


The Black Sabbath star and fellow guitar greats Steve Vai and Zakk Wylde will front next year's annual Rock 'n' Roll Fantasy Camp in L.A.

in Music

Stevie Wonder is a single man


The "Sir Duke" singer, separated from his second wife since 2009, is officially divorced.

in Music

Giant human peace sign celebrates Lennon’s 75th


More than 2,000 people joined Yoko Ono in New York's Central Park in an attempt to set a world record for the largest group of people forming a peace sign.