News

Levi’s CEO ‘freezes’ his jeans

Levi’s CEO ‘freezes’ his jeans

SAVES TIME ON LAUNDRY: Don't worry about washing your jeans, the CEO of Levi Strauss says. Photo: YouTube

A video of Levi’s CEO Chip Bergh speaking at Fortune magazine’s Brainstorm Green conference is making headlines after it featured his comments on the company’s efforts to be more environmentally friendly, as well his advice to not wash your jeans. Levi’s has previously suggested people place their jeans in the freezer overnight to get rid of any bacteria, and said throwing them for a quick spin in the dryer will help them retain their shape, without fading.

Recent Headlines

in Music

Stevie Wonder to helm Hollywood Christmas parade

Fresh
stevie

The "Superstition" hitmaker will lead one of America's largest holiday celebrations on the streets of L.A.

in Music

Anita Baker faces another legal battle

Fresh
anitabaker

The star's problems are now mounting after her attorney filed suit claiming she owes him money for a year of work.

in Entertainment

‘Twilight’ saga returning with short films

Fresh
twilight

The blockbuster vampire franchise is set to return, this time in a short film format.

in Entertainment

Amal Alamuddin enters fashion pantheon as Clooney’s bride

Fresh
george

With help from high-end designers, the new Mrs. George Clooney vaulted to the top of Hollywood fashion.

in Entertainment

Tracy Morgan incredulous Walmart blames him for crash injuries

Fresh
tracymorgan

The "SNL" star says he "can't believe" the retailer is blaming him for the crash that severely injured him and killed comedian Jimmy Mack.